PEDU – The organisation of Durian Fest @ PROSPEK Pedu 4.0 serves as a strategic platform to promote the uniqueness and quality of Pedu Durian while strengthening its position as one of Kedah’s high-value agro products.

Organised by the Kedah Regional Development Authority (KEDA), the festival not only brings together durian enthusiasts from various regions but also provides an opportunity for the public to experience firsthand the distinctive qualities of durian cultivated by participants of the Integrated Village Economic Development Project (PROSPEK) Pedu.

Pedu Durian has been gaining recognition for its unique flavour, rich texture, and premium quality, achieved through the adoption of good agricultural practices by local growers.

Through this festival, visitors have the opportunity to enjoy a wide range of durian varieties while learning directly from growers about cultivation methods and orchard management practices.

KEDA Chairman, Dato’ Seri Diraja Mahdzir Khalid, said that Durian Fest is an effective platform for introducing the Pedu Durian brand to a wider market and enhancing consumer confidence in the quality of local produce.

According to him, continuous promotional efforts are essential in creating a distinctive identity for Pedu Durian, enabling it to stand alongside other well-known durian brands in Malaysia.

“Pedu has significant potential to emerge as a durian-based agro-tourism destination. Through festivals like this, we can attract more visitors, thereby increasing the income of growers and stimulating the local community’s economy,” he said.

The organisation of Durian Fest @ PROSPEK Pedu 4.0 reflects KEDA’s commitment to positioning Pedu Durian as a new agro-tourism icon in Kedah, while expanding market opportunities and enhancing the competitiveness of rural products at a higher level.

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